- YouTube is getting ready to launch its TikTok competitor YouTube Shorts - and it’s shelling out a bundle of money for content creators.
- The company is rolling out a $100 million fund that will pay YouTube Shorts creators for the “most viewed and most engaging content” over the next two years.
- YouTube isn’t the only company paying big money to go after TikTok - Snapchat is already paying out $1 million per day to the top creators on Spotlight, its own TikTok competitor. Facebook is also recruiting TikTok stars for its new Reels app.
- What makes TikTok different from all these other platforms? Are ‘online’ video stars more famous than movie or TV stars these days?