Jennifer Lopez Officially Announces J.Lo Beauty
After ample teasing, the stage-blazer/bonafide boss has unveiled her aptly titled beauty range.
Set to arrive on January 1 2021, the line’s first promo has arrived. Check it out:
La Lopez first sparked speculation about the venture in December last year, when a filing for “JLO BEAUTY” was made with the U.S. Patent and Trademark office.
Its area of operation read:
“Cosmetics; skin moisturizers, skin cleansers, skin creams, non-medicated skin care preparations, cosmetic creams for skin care; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skin care products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams.”
We’re here for it!
J.Lo may not be first to party (see: Rihanna and Lady Gaga with Fenty Beauty and Haus Labs), there’s no denying that her brand has long been synonymous beauty, fashion, and all-round slayage. So this venture is oh so fitting.
What’s more, she is an established entrepreneur. Indeed, she’s helmed a mid-00s clothing line and a hugely successful perfume range.