Bruno Mars Talks SelvaRey Spirits: ‘We Are Driven to Make Rum Sexy’
In case you missed it Bruno Mars bringing sexy back with his newest venture with SelvaRey Spirits. ‘Let’s start with the bottle on the shelf, and the way it feels when you hold the bottle, the way it looks next to anything else on your shelf,’ Mars told Seth Gold, his partner in the brand. SelvaRey’s lineup includes chocolate, coconut, and white rum ($40 per bottle) and an Owner’s Reserve ($150), each made from single-estate rum blends aged between three to five years in antique copper column stills in Pesé, Panama, by master blender Francisco “Don Pancho” Fernandez. “The bottle needs to reflect what’s [inside] and just the spirit around it,” said Mars. “Because when I tasted it, all of a sudden, I felt like I was sparkling. For me, personally, it’s the perfect thing after I’ve had a hard day, I want to smile, I want to listen to some music, or celebrate with my friends. So with rum, it’s a very uplifting, upbeat feeling.”
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